Editorial Review for Balani Clothiersby Aaron Baar
In Short Proprietor Sonny Balani goes for an upscale and personal approach for custom-tailored men's clothes. Each order begins with a 45-minute personal design and style consultation. At the initial meeting, Balani takes 23 measurements and interviews customers about their body types, style and how they wear their clothing. Customers then go to a "style bar" where they can choose fabrics and view samples to get a better of what the finished product will look like.