Excerpt: It may seem counterintuitive, but Balani Custom Clothiers is having a record-breaking year. By demystifying the custom process and forgoing the usual stodginess of the suit biz, Balani has successfully hooked newbies. Clients begin with a one-on-one appointment that includes having 30 measurements taken and making selections at the fabric bar. The next step is a fitting with on-site tailors, and the finished product is usually available in six weeks. The shop offers suites, shirts, sport coats, slacks, overcoats, raincoats, and casualwear, such as funky shirts with contrasting button holes or collar types.
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