I had never purchased a custom suit before. I will never go back to store bought again for two reasons.First, my clothier Alicia Stocks is fantastic. She does a great job of getting to know you and uses that knowledge to match you with the suits, shirts, etc. that match your goals, and that pair with your existing wardrobe. Furthermore, her attention to her clients and customer service is simply beyond reproach. For example, one evening I was finishing up work, when I remembered I had not gotten around to replacing my shoes (they badly needed it). I had an important meeting the following morning at 11 AM, and wasn't sure when I was going to find time in the morning to fix the situation. I reached out to Alicia at about 7 PM to explain my dilemma, and she met me at 9 AM the next morning with new shoes that paired perfectly with my suit, and which were ideal for the meeting I was headed to. The meeting went great, and I actually got complimented on my suit as well during the meeting (which, of course, was selected based on Alicia's sound advice). As that one anecdote demonstrates, Alicia genuinely cares about her clients and will go above and beyond. You won't find a better person to work with.Next, as you'd expect, the custom suits look fantastic. Balani does an incredible job with their tailoring, and the difference in materials from store bought is easy to see. Beyond materials and craftsmanship, however, Alicia's insight and advice were key in making the right decisions from a style perspective to get the most out of my suit.I highly recommend considering a Balani suit, and I highly recommend recommend working with Alicia Stocks as your clothier.