Suit Color Theory

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Suit Colors
In the professional world, the phrase dress for success is commonly utilized to signify the importance of suitable attire in the work place. It is common knowledge that what you wear speaks volumes about what kind of person you are and the level of success you have attained. What many fail to realize is that the color of your suit is as significant as brand, style, or cut.

Colorology, the science of color, explains how each color has a different energy and how those energies resonate with us in particular ways. For example, a vibrant red tie conveys power, wealth and strength. The same color principle applies to suits.

Typically, the darker the suit, the more authoritative and successful the person is perceived. Conveying a similar effect, bold stripes and patterns are associated with power and dominance.

With a variety of different hues and shades, a navy suit represents confidence, power, stability and trust. It is for this reason that bankers, politicians, and lawyers often gravitate toward this color. Navy is also a perfect color for a first interview.

Commonly associated with a sense of security and loyalty, charcoal is a customary choice for men who work with clients face-to-face. Representing authority without being overpowering, a medium charcoal suit is both strong and classic.

Brown or Earth tone suits portray a person as practical, smart, reliable and down-to-earth. Considered a less dominant color, brown suits are appropriate for small business meetings with co-workers or clients.

Regardless of what color suit you prefer, make sure you know which shade work best for you and the setting you are in.

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Sonny BalaniSuit Color Theory

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